In 1989, G-Star was founded by Jos van Tilburg in Amsterdam. The brand was based on urban clothing with the aim of attracting young generation. It specializes in making raw denim, an unwashed and untreated denim. G-Star is influenced by military clothing. Inspirations of their designs come from vintage military apparel from all around the world.
Since its starting-up, G-star has given to its customers a special treat which is mainly based on their willings. G-star spreads its target group such as women because of the fact that they are more attracted by fashion than men. Currently, they designed not only pants but also shirts, shoes, shorts and even dresses for women. It is the case of their “ Jacin sleeveless Dress” which is soft and stretchy within a jersey fabric. This dress is modern and classic at a time. “Glamourous” - that word can all say about the G-star’s dresses. They ought to pass this sensation towards people who is wearing their products. G-star is on its way to build the tomorrow's fashion by seeking for new horizon namely viewing another way of making business.